The lines between our physical and digital worlds are now becoming ever-more blurred and this is set to continue with the rapid proliferation of connected objects and devices. However… the Internet of Things (IoT) is not just a trend, it’s here today in tools you’re already using and it will drive trillions of pounds in economic value as it continues to permeate business and consumers lives. But what does this mean for brands? They need to start preparing themselves for these changes by working with new technologies and gearing up for a more connected world.
Join us at the Ogilvy Labs next Lab Day on the 11th September to take a deeper look at how brands can adapt to this new phase where technology is seamlessly embedded within the physical world.
Throughout the course of the day we will be looking across four key sectors:
Hearing from the experiences of those already using IoT within their business. What worked, what didn’t and what would they do differently?
Technology has opened up new ways that we connect and play with the world around us, in this session we will discuss a selection of playable examples that can work for brands to have more fun with its consumer interactions.
Innovation is a disrupting force to any process but it is necessary to evolve and keep you ahead of your competitors. In this session we will hear from various experts who will share their learnings of how they successfully disrupted and how you could do too!
The spaces we live, work and play in are becoming more connected and are enabling us to create more meaningful experiences with the environment you are in. In this session we will hear from a range of speakers who are looking to connect to the environment we exist in.
We look forward to seeing you there!