Daniel Jackson Founder - Cord Music

Daniel Jackson founded Cord music in 2009 with the aim of defining a new paradigm in music fusing intellectual rigour and buying muscle together to bring bands a unique musical offering.

John Minch CEO - Imagem UK

John Minch is CEO of Imagem UK, a publishing company that includes Boosey & Hawkes and Rodgers & Hammerstein.

Karim Fanous Strategic Consultant - Music Ally

Karim Fanous is a strategic consultant who's expertise ranges from tech start-ups through to digital marketing projects working with artists and labels.

Martyn Ware Founder - Illustrious and SonicID

Former Human League founder and renowned producer Martyn Ware has worked with multiple household names including Chaka Khan, Tina Turner and Marc Almond. In 2000 he launched Illustrious, exploiting creative and commercial possibilities of 3D sound technology with artists, arts and corporate clients across the world.

Matthew Hawn VP Product and Marketing - Last.FM

Matthew Hawn, Last.FM's VP of product and marketing, has been working in digital media for over 17 years. Cutting his teeth as a journalist across a range of entertainment titles, he moved into music working for Universal Music Group in London and New York, specialising in digital marketing and distribution. He has been based in London since 1996.

Mike Bayler Strategist and Author

Mike Bayler is a strategist and author specialising in innovation for media and marketing. An expert in the music industry and new media, Mike's clients include many of the world's leading brands, media companies and international stars including Nokia, Sony Music, FremantleMedia and Simon Cowell.

Ruth Simmons Founder and CEO - soundLounge

Ruth Simmons is founder and CEO of soundLounge, a dedicated, full service music-marketing consultancy that strives to use music in more powerful and effective ways. Ruth also lectures around the world on anything from music copyright to understanding and measuring the sound of a brand.

Will Page Chief Economist - PRS

Will Page is the chief economist at PRS for music, providing analytical support and economic insight across the media and music industries.

Alex Lodge Music Publisher - Felt Music

Alex has been working at Felt Music for 4 years and during that time has gained an intimate understanding of the advertising industry. He manages the Sound Studio and the Production Music Library  - account managing Felt's digital clients and overseeing creative work for digital jobs.

Ed Averdieck Director Music Division - Real World

Ed joined the music business at the eve of the digital age in 1994 and has spent the majority of his time working with artists and rights-holders on developing new revenue streams. He is Director of the Music Division at Peter Gabriel's Real World where he manages the record label and publishing businesses. Prior to Real World, Ed was part of the management team that started OD2, the digital distributor, back in 2000 and then became Managing Director of Nokia Music when Nokia acquired the business in 2006. Ed began his career as marketing manager for Procter & Gamble.

Tim Dellow Director - LoveLive

Tim is co-founder of Transgressive records and is responsible for (in partnership with Warner Brothers Records) Foals, The Shins, Regina Spektor, The Young Knives, Mystery Jets and many more. Tim also runs Transgressive Publishing and Management, co-edits www.rockfeedback.com and is Creative Director of LoveLive, a company that focusses on legitimising promotional content for bands and forming a conduit between brands and bands.

Richard Beard Ford of Britain Communications Manager

Richard Beard has worked across a variety of marketing roles at Ford of Britain and is currently Communications Manager for the brand.

Rob Smith Managing Partner - Ogilvy & Mather, London

Rob has worked across a huge range of clients in his career, including The Guardian, COI, Harley-Davidson, The Co-operative Bank, Guinness, IPC, Heinz and Unilever at agencies BDDH, Farm and Ogilvy & Mather. He is currently Managing Partner at O&M London and heads up the UK Ford account.

Dave Trott Creative Director, Chick Smith Trott

Born in Barking in East London. Got a degree in advertising from Pratt Institute in New York. Trained mainly at Carl Ally on Madison Avenue. Came back to London and got a job at BMP. Worked with John Webster for 10 years. Left BMP to start Gold Greenlees Trott.
Campaign voted GGT "Agency Of The Year" and New York's Ad Age voted it "Most Creative Agency In The World". Currently works at CST Advertising.

Julian Treasure Writer and Chairman, The Sound Agency

A regular TED speaker on the importance of sound, Julian is Chairman of audio branding operation The Sound Agency, with clients ranging from Harrods, Honda, InterContinental Hotel London Park Lane and BP in the UK to Nokia in Finland, Colgate-Palmolive in the US, Helm Bank in Colombia, Sonae Sierra in Portugal and Bank Muscat in Oman.

Anthony Ackenhoff CEO and Co-founder, Frukt

Anthony is the CEO and co-Founder of FRUKT, the largest marketing agency in the world focusing on music and entertainment as engagement and connversation drivers for brands. FRUKT works with Nokia, Tuborg, Southern Comfort, Coca-Cola and Diesel, and are seen as one of the leaders in understanding how consumers, brands and entertainment can work together.

Jim Reid SVP of Synchronisation, Warner Music Group

Jim was an A&R Manager at Island Records and spent four years as Senior Manager, Music Acquisitions and Development, BBC Worldwide and BBC Radio before joining Warner/Chappell Music UK as Head of Film, Television and Advertising in 2006. Since then Jim has expanded the UK company's synch operations, delivering a host of local and international opportunities for Warner song-writers, including synchs which have helped break artists such as Michael Buble, Muse,The Noisettes, The Ting Tings, Gabriella Cilmi and Emiliana Torrini and ads that were nominated for 'Best Music Synch' Music Week Awards 2008 and 2009.

Paul Sampson Founder, Eskimo Live

Before starting Eskimo Live in 2010 Paul spent 5 years as Director of US Marketing in NY and LA for global music licensing company Extreme Music. Eskimo Live consults brands on the best spend of their money within the music arena and how to best maximise their ROI; it has worked with brands such as UGG AUSTRALIA, REMINGTON, HARLEY DAVIDSON, ZIPPO, KICKERS and ST TROPEZ in the licensing, artist endorsement and live events arenas including creating branded experiential zones for festival goers front of house at some of the UKs biggest music festivals.

Eric Sheinkop CEO and President, Music Dealers

A University of Wisconsin graduate, Eric's education includes a degree from the prestigious Full Sail music entertainment and production school in Florida and several programmes in Italy and Argentina. In Chicago, he began working at Slang Music Group as Director of Project Development, readying independent acts for major label deals and executing marketing strategies for corporate clients. In 2007, Eric transitioned to working on the brand and agency side, immediately securing contracts with companies including McDonalds, PMI and Kelloggs. This led to the launch of Music Dealers, which got Eric and partner John Williamson setting up global offices and working with some of the worlds top brands and tv networks connecting them with the best emerging artists in the world.

Barbara Linder Music Supervisor working with artists and brands

Barbara Linder is a music producer working with artists and brands. Barbara creates and produces music that people remember.  She has worked as a music producer at McCann Erickson, Y&R, Saatchi  working with BMG, East West Records, Sony, Capital and Warner.  Barbara has contributed to the music for Coca Cola, Nokia, Motorola, General Mills, Blockbuster, P&G,MacDonalds,Toyota and  Nissan. "Without music to decorate it, time is just a bunch of boring production deadlines by which bills must be paid" Frank Zappa.

Andreas Liffgarden Business Development Director, Spotify

Andreas joined Spotify in 2008 and leads the Business Development and is responsible for the commercial partnerships. Prior to joining Spotify, Andreas worked at Ericsson, Hutchinson 3G (3) and digital agency Razorfish, where he gained extensive experience in multimedia, telecommunications and music.

9.30 PROMPT

Why we are here today
Dave Trott, Creative Director - Chick Smith Trott

9.40 The 4 ways Sound affects us

Julian Treasure, Writer, TED speaker and Chairman - The Sound Agency
In this warm-up session, Julian will provide his TED speech on the 4 fascinating and often unappreciated ways in which sound affects the human being.

9.50 PANEL: What Digital can learn from TV

Panellists: Alex lodge - Felt Music; Barbara Linder – Music Supervisor; John Minch - Imagem; Ed Averdick - Cue Music Moderated by Mike Bayler, Media strategist and author
As brands move from impressions to engagement, and as music looks for fresh creative and commercial opportunity, new models of cultural marketing are opening up. Can we use musical tastes and tribes to plan and manage brand communications that work across all channels and, above all, help brands follow affluent connected consumers "Behind The Line" into social and mobile media?

10.15 Who's afraid of the big bad band?

Tara Austin, Planner - Ogilvy & Mather London
Licensing shouldn't give you nightmares, because by avoiding the questions upfront we avoid the advantages music can bring to your brand - Ogilvy provide a glossary of terms to navigate this notoriously confsing area of music rights and give their 10 minute cheat's guide for confident dealings with music.

10.25 Getting Value from Live

Paul Sampson, Co-Founder - Eskimo Live
Revenues from live music have more than doubled in the last decade; clearly it's a good time to be in the live and venue space, but not every brand's capable of buying out the Millenium Dome to be there. Everyone's been to a festival or sponsored music event where a brand has paid a lot of money for 'presence', but how do you know if it's the right arena for your brand to be in, and whether you'll get return on investment? In this session Eskimo Live will provide some quick guidelines as to how to know when live is right for you, and what pitfalls are to be avoided when you do decide to jump on the bandwagon.

10.35 Music Planning and Buying

Daniel Jackson, Founder - Cord Worldwide
Music is about more than brands and fans. It is a complex industry that is simultaneously arcane and at the bleeding edge of technology; equally at home with altruism and anarchy; straight, bent, clean, dirty, dull and brilliant. Employing the planning and buying model from the media industry and applying it to music, this session is a ten minute introduction to how the future will look for brands and agencies working with the music business.

10.45 Making Music work for you: The Ford Experience

Richard Beard, Brand Manager - Ford of Britain
Tim Dellow founder of Transgressive; Rob Smith, Managing Partner - Ogilvy & Mather London Working with music needn't be difficult, particularly when you have experts on board. This examination of Ford's 'Bands in Transit' campaign demonstrates how a brand can make enormous gains by recognising where it has the authenticity to enter the live music space and seizing its opportunity.

11.00 - 11.30 BREAK

11.30 State of the Nation

Will Page, Chief Economist - PRS for Music
The Chief Economist of the PRS provides us with the facts and figures that define the current state of the music industry and what this means for our consumers and our brands.

11.45 PANEL: What can the ad industry learn from the music industry?

Panellists: Martyn Ware - founder Illustrious and sonic ID; Karim Fanous - strategist Music Ally; Jim Reid -SVP for synchronisation Warner music group; Matthew Hawn - VP Product and Marketing LastFM
Moderated by Anthony Ackenhoff - Co-founder FRUKT
What can advertisers learn from the transformation the music industry is going through in terms of consumer needs and behaviour –the importance of on-demand, personalisation, the exclusivity of live performance and sharing to drive discovery; and how do both industries learn to thrive together?

12.15 Give the gift of song – but how?

Andreas Liffgarden, Brand Development - Spotify
Music loved by your target audience provides an instant value-added proposition for your brand, but a free track with every bottle simply won't cut it any more. In the disparate online space there are many totally new ways to elevate your offering: should you be providing an app that allows your consumers to remix the track from the brand's TV ad, allow them access to exclusive live (even 3D) events, or make them follow a treasure trail of clues across many digital platforms to win downloads or tickets? Are you aware of the opportunities that exist for your brand to really engage your consumers through a value-added music experience.

12.30 Sing along with your audience

Eric Sheinkop, CEO and President - Music Dealers
The old myth perpetuates that music is 'too subjective' and 'not quantifiable'. What this disregards is the myriad of information that is now available to us today about people's musical tastes. We all know what newspapers our target read and what television programmes they watch, so why don't we know what they listen to? Here Music Dealers provide a simple analysis of what one specific audience is listening to and engaging with to demonstrate that even in the notoriously subjective music space we can nonetheless be informed by hard data.

12.45 Aren't you forgetting something?

Ruth Simmons, Founder and CEO - SoundLounge
You might have the look and the feel of your brand, you very probably have endless guidelines on logos, colours and fonts but have you ever stopped to think, what does your brand sound like? In this session we will explore why is sonic branding, or indeed 'brand sound' is important and see just who is leading the way in this field.

1PM CLOSE OF CONFERENCE – DIRECTION TO FESTIVAL STAGES